Social Media Spotlight
Networking on LinkedIn Made Easy
Depending on how you use it, social media can be a fantastic source of
new business, a bit of amusement around lunchtime, or a tremendous waste
of time. LinkedIn is one of those social networks most people don't
think of immediately as a social network, but when you're looking to
grow your business contacts--and actually get some new business along
the way--look no further than LinkedIn.
Before we reveal the most effective way to use it, here are a few interesting statistics and a link to an
enlightening infographic on LinkedIn:
37.6 percent of users say LinkedIn has helped them build new relationships with potential customers...
44.5 percent of users say LinkedIn has helped them increase face-to-face networking effectiveness...
49.7 percent of users say LinkedIn has built new networking relationships with individuals who may influence potential customers...
So, how can you use LinkedIn to get more business?
Make sure your profile is 100% complete. Over 50% of profiles are
incomplete, but a complete profile is the best way to sell "you"
without selling at all. Listing your accomplishments, building your
recommendations, listing your favorite business books, connecting your
blog, attaching PowerPoint presentations, and being thorough (and
interesting) with your background information all combine to make
potential business connections feel like they know you a little bit
already.
Connect with people you don't already know. LinkedIn recommends
you only connect with people you already know, but advice around the web
advises connecting with anyone who asks and asking those you want to
know--but this advice comes with one very important caveat:
always follow up with your new connections.
Ask about their business and talk about the kinds of business you're
both looking for. Do you know anyone they need to know or vice-versa? If
it appears there might be a foundation to build on, set up a phone call
or meet over coffee to discuss things further.
Don't expect it to do all the work for you. Just having a
half-completed profile will not get you any new business. But let's face
it: making contacts online is easier than going door-to-door looking
for new business.
LinkedIn is a powerful social network and networking tool for
professionals and getting new business is not nearly as complicated as
it first appears. Make sure to pass these tips along to your clients and
colleagues--and happy networking!
Economic Calendar for the Week of March 25 - March 29
Date
|
ET
|
Economic Report
|
For
|
Estimate
|
Actual
|
Prior
|
Impact
|
Tue. March 26 |
08:30
|
Durable Goods Orders |
Feb
|
NA
|
|
-5.2%
|
Moderate
|
Tue. March 26 |
09:00
|
S&P/Case-Shiller Home Price Index |
Jan
|
NA
|
|
6.8%
|
Moderate
|
Tue. March 26 |
10:00
|
Consumer Confidence |
Mar
|
NA
|
|
69.0
|
Moderate
|
Tue. March 26 |
10:00
|
New Home Sales |
Feb
|
426K
|
|
437K
|
Moderate
|
Wed. March 27 |
10:00
|
Pending Home Sales |
Feb
|
NA
|
|
4.5%
|
Moderate
|
Thu. March 28 |
09:45
|
Chicago PMI |
Mar
|
NA
|
|
56.8
|
Moderate
|
Thu. March 28 |
08:30
|
Gross Domestic Product (GDP) |
Q4
|
NA
|
|
0.1%
|
Moderate
|
Thu. March 28 |
08:30
|
Jobless Claims (Initial) |
3/23
|
NA
|
|
NA
|
Moderate
|
Fri. March 29 |
08:30
|
Personal Income |
Feb
|
NA
|
|
-3.6%
|
Moderate
|
Fri. March 29 |
08:30
|
Personal Spending |
Feb
|
NA
|
|
0.2%
|
Moderate
|
Fri. March 29 |
08:30
|
Personal Consumption Expenditures and Core PCE |
YOY
|
NA
|
|
0.1%
|
HIGH
|
Fri. March 29 |
10:00
|
Consumer Sentiment Index (UoM) |
Mar
|
NA
|
|
NA
|
Moderate
|
|
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